Tag Archives: linkedin

Adding Applications to your Linkedin profile

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On your linkedin profile there is an easily overlooked option called “Add application”. This feature allows you to install some partner plugins to expand even further upon your profile and offer up another avenue for viewers of your public profile.  When your logged into Linkedin, click on your edit profile option and just below your summary you shoulkd see this.

Adding Applications to your Linkedin profile

Add an Linkedin application

As you can see above the it also displays the WordPress application I have installed, linked to this blog so when I post it updates automatically on Linkedin.  (Its a little strange seeing the other Linkedin articles I wrote earlier this week displayed there as well…spooky!)

When you select “Add Application” you are offered a range of options to choose from to add to your profile. All of them are pretty self explanatory and when you select one its a matter of clicking a few buttons and adding in some necessary information (such as your blog RSS feed) and its done.

One point to note is that these applications are only viewable by your connections, they do not affect your public profile (at least not as far as I am aware or have managed to achieve) but rather they are only visible to your connections in your Linkedin network.

Adding Applications to your Linkedin profile

And thats adding an application! Simple really. Any questions or additional notes, dont be afraid to hit the comments below and drop me a note.

linkedin – how linkedin are you?

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Its been a long time coming but I haven’t blogged about Linkedin in any detail as yet, or to no great extent so its about time I bought it up.

To help you get some understanding about Linkedin and what its all about, take a few minutes and watch this video below.

What is Linkedin.com?

I will be expanding the functions, groups, discussions and advantages of linkedin.com over the next while but first things first.

If your not on Linkedin after watching this clip, don’t waste another second reading this and go get an account (its free) and get filling in your information. OK lets make it easy for you:

Join LinkedIn.com

Now that you have got on Linkedin (wasnt so difficult was it?) Add me to your network of contacts on linkedin and say hello. Im actively searching for new contacts on a professional basis all the time and so should you!

Social Media – Who takes responsibility in the corporate environment

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I have been involved in LinkedIn Groups (if your not on LinkedIn get signed up) for a while now and make a point of contributing where I can when I feel I have something useful to add.  Just recently Reginald Bautista asked the question:

Who’s responsible for Social Media Activities? Marketing or PR?

This question has provoked quite a debate among the members of the Pro Marketers – For Marketing Professionals Group with various views and opinions.

Most are of the opinion that it is a duel responsibility between the respective departments, while personally I am of the opinion that a complete “mental overhaul” is required regarding social media and corporations, its practices and application, its inherent value, and the implications of social media in business, separating it completely from the traditional practices by departments of Marketing and PR (but that’s a whole over post for another day).

One person in particular has obviously thought long and hard about what Social Media can bring to the table and has quite rightly pointed out that by trying to focus on it as a Marketing or PR tool is actually a mistake and the bias that exists within companies as they struggle to understand the reach and implications of social media outside of these two areas.

I hope that Dean Guadagni, Business Director for Inner Architect, will not mind me quoting him directly. I feel he has an essential understanding of what social media is, can be and will become when its full application is properly considered;

Social Media functionality is so MUCH more than marketing or public relations. Yet, most corporations limit their belief of the functionality of social media to marketing or public relations.

Savvy companies understand the multiple opportunities within social media. They create leaders for each department, with strategic goals, and the ability to collaborate with their counterparts in each department.

Whether they use a wiki or an internal, password protected, blog the idea is to “crowdsource” your own human capital. Prior to launching that type of effort, guidelines are created so that everyone is on the same page.

Corporations are beginning to understand the multiple business applications of social media:

1. Project Management
2. Crowdsourcing (http://ideastorm.com) Dell
3. Breaking News
4. Customer Service
5. Internal Communications
6. Internal Monitoring
7. Product Development
8. Recruiting
9. Reputation Management
10.Policy Notification ( Britain’s Social Media Move http://innerarchitect.com/2009/05/22/britain-appoints-social-media-czar-turning-point-in-social-media-adoption/ )

An excellent, concise list of where Social Media could be utilized in a variety of different functions within the corporate environment  when the social media bigger picture is analysed properly. Well said Mr. Guadagni.