To understand or explain this map begin at the visitor and choose any dotted line in any direction.

Predominantly on the left side are the associates and friends of the visitor, split into 3 groups but all possibly inter-linked. Though associated they may or may not be directly connected to the visitor.

On the right side are the mediums of the social network (a small selection but some of the more prominent) which are all directly related to your blog by the population of your content or by receiving theirs. As shown these mediums also have the potential to be interconnected directly but the end result will always lead to your blog itself.

As you create content in an effort to reach that visitor it will have to pass through any one, multiple or potentially, all of these mediums to reach the final destination and begin the return journey of bringing the visitor to you to interact with your blog.

The aim may be then to repeat the process within the groups that the visitor is associated with to grow and nurture more interested visitors who will continue the process and maintain the momentum.

This is why it is essential that you aim to achieve quality content on your blog as if the information is not engaging or of interest then the process will only serve to frustrate the visitor and the viral effect will slow dramatically or stop altogether.