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Excerpt: Google is a corporate monster. Whether its a nice and cuddly monster or a salivating grotesque entity that gives you nightmares all depends on your point of view really, but lets face it, its not the entity it started out as many years ago. In my time on line Google has been both a nightmare inducing beast as it has become more corporate in its structure and also in a complete reversal it is one of my favourite and most visited sites (if not the most visited site on line). How have they managed to achieve this? We are all a little familiar…

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Excerpt: Convario, an interactive Marketing Analyitics company have just realeased a new patent pending white paper regarding SEO and backlinks. The full article is available to review and their Marketing Action Platform. It was made clear at the recent a4uexpo I attend that gaining backlinks is the key to success and indeed Covaris have agreed with this stating: The number one page feature that determines rank continues to be the number of external inbound links. “It’s about how many backlinks does this page have and are they also authoritative? If you’re trying to get a good ranking, the goal is to build out…

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Excerpt: I was enjoying the A4uexpo in Amsterdam, the people, the events and sessions (and the bar of course) but there was one specific thing I was concerned about and it was the mention of the “Golden Bullet” back links. It was made perfectly clear in the expo from all the SEO guys there that the best and most effective way of driving traffic to a website is via back links. Lets repeat that, get BACK LINKS… still not clicking? JUST GET BACK LINKS. (though of course adding good content is a natural generator of back links as well…