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Excerpt: The Share this plugin is a super easy way of adding the functionality for visitors to quickly and easily “share” or “pass” your information across to another network. This is something that your blog should offer to visitors in the most convenient and simple method possible to encourage the information to go “viral” as people pass the post on, in the manner of Chinese whispers, to friends, family and their extended network. The simple icon image represents a single person or entity being the focal point and link to or connect with two other unique bodies to represent the process of…

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Excerpt: Moonfruit.  There I said it. Now I know the inevitable question you’ll be asking is “what the hell is Moonfruit?”. Well this was their problem as well and they set about addressing the issue using social media and the power of a viral campaign in a simple and succinct way in order to raise their profile and grow brand awareness. It proved to be incredibly effective and cost them next to nothing in comparison to a traditional marketing or brand campaign of the same potential reach. Lets have a look at how they did it. Moonfruit Company Profile Established since 1999, MoonFruit offer a website…

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Excerpt: SEO slugs has nothing to do with the slimy little creature that you find in your back garden.  Rather, it refers to slugs as a “Title Slug” and in this case their removal from the post address or URL. Maybe your still wondering what I mean?  Let me illustrate. When you create a post it will usually end up looking something like this: http://www.justinparks.com/a-social-media-consultant-to-you What SEO Slugs does is strip out the words in the URL that are generic and hence meaningless.  These are the words such as “and”, “a”, “to” etc. Thus the URL will look like this: http://www.justinparks.com/social-media-consultant Notice when you compare the…