Its totally true that people don’t want to learn it, they should have an IDEA about it and have expectations managed however, congrats on realising and dealing with that so effectively.

I think alot of us talk so much “SEO Speak” that we forget that the client isn’t familiar with the terms or processes involved and frankly wont really care, they just want to be assured that the money they invest will be used to maximum effect, period.

Its totally true that people don’t want to learn it, they should have an IDEA about it and have expectations managed however, congrats on realising and dealing with that so effectively.

I think alot of us talk so much “SEO Speak” that we forget that the client isn’t familiar with the terms or processes involved and frankly wont really care, they just want to be assured that the money they invest will be used to maximum effect, period.

Good post I definitely resonate with it, so much so that I thought I would relate a kinda funny client story that illustrates the point.

In order to build a client list, I offer a free one hour SEO consultation that I guarantee will provide insights that will allow a site owner to increase rankings on the SERPs.

A lady took me up on that yesterday, so once we got on the phone we both fired up our browsers and went to her site. I confirmed with her that she wanted her site to generate leads for her business, not for ecommerce and we went from there.

I talked for about 30 minutes with her taking notes and asking questions, sounding increasingly frustrated as she did so. All the stuff I was giving her were SEO basics (her site is pretty bad from an SEO perspective) and would help her rankings, but she seemed to be getting angry at me….

I stopped and asked her if this was helping her or not and she replied that she had taken two pages of notes about stuff that she didn’t understand and she just wanted her site to rank on page one of Google. She didn’t want to have to LEARN this stuff….

I calmed her down by telling her that I could handle the whole thing for her and we discussed pricing and payment terms. We both left the conversation happy, she now had a solution for an underperforming (badly!) web site and I had a new client.

I relate the above story since it drove home to me how little people outside the SEO / internet industries actually know about SEO… stuff that is obvious to you or I takes hours to explain to a newbie and in the end, they just want results not details.

That is the overall market pull for the SEO industry, people that want to rank high in the SERPs but have neither the time nor inclination to learn enough to do it themselves.

I’m happy to help any of them with that!

best regards,

Jim Slinowsky

PS – I did read your posting guidelines but Mississauga SEO is how I normally post on blogs.

Good post I definitely resonate with it, so much so that I thought I would relate a kinda funny client story that illustrates the point.

In order to build a client list, I offer a free one hour SEO consultation that I guarantee will provide insights that will allow a site owner to increase rankings on the SERPs.

A lady took me up on that yesterday, so once we got on the phone we both fired up our browsers and went to her site. I confirmed with her that she wanted her site to generate leads for her business, not for ecommerce and we went from there.

I talked for about 30 minutes with her taking notes and asking questions, sounding increasingly frustrated as she did so. All the stuff I was giving her were SEO basics (her site is pretty bad from an SEO perspective) and would help her rankings, but she seemed to be getting angry at me….

I stopped and asked her if this was helping her or not and she replied that she had taken two pages of notes about stuff that she didn’t understand and she just wanted her site to rank on page one of Google. She didn’t want to have to LEARN this stuff….

I calmed her down by telling her that I could handle the whole thing for her and we discussed pricing and payment terms. We both left the conversation happy, she now had a solution for an underperforming (badly!) web site and I had a new client.

I relate the above story since it drove home to me how little people outside the SEO / internet industries actually know about SEO… stuff that is obvious to you or I takes hours to explain to a newbie and in the end, they just want results not details.

That is the overall market pull for the SEO industry, people that want to rank high in the SERPs but have neither the time nor inclination to learn enough to do it themselves.

I’m happy to help any of them with that!

best regards,

Jim Slinowsky

PS – I did read your posting guidelines but Mississauga SEO is how I normally post on blogs.