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Category Archives: Understanding SEO

Understanding SEO can be difficult with the varied opinions and advice available on the web. Here I have taken from my own experience with SEO and tried to keep the subject as simple and focused as possible.

Website backlinks and ranking

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Convario, an interactive Marketing Analyitics company have just realeased a new patent pending white paper regarding SEO and backlinks. The full article is available to review and their Marketing Action Platform.

It was made clear at the recent a4uexpo I attend that gaining backlinks is the key to success and indeed Covaris have agreed with this stating:

The number one page feature that determines rank continues to be the number of external inbound links. “It’s about how many backlinks does this page have and are they also authoritative? If you’re trying to get a good ranking, the goal is to build out links.”

Craig Mcdonald realises that the ever changing methods of ranking by search engines needs to be monitered, reported on, assessed and acted upon continually to help marketeers establish the best course of action to take when pushing for higher rankings and the emphasis that search engine spiders have on different factors both on site and off site.

It seems however that in order to try this software, see its price, or understand more about the product you have to contact a sales agent directly and I found myself moving in circles trying to find this simple information and getting no where.

I wonder if I could find a product for them that helps turn someone like me into a sale, then again with no mention of price anywhere I am lead to assume that I wouldnt be able to afford it anyway!

Website Submission – Just to clarify

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Does this look familiar?

I will Submit your Site to 1 BILLION Search Engines for 5 dollars!
It will make you millions and get you loads of visitors in minutes!
Do NOT Delay – one off payment ONLY €49

This technique is so old I don’t even know why I have mentioned it, maybe because you still see it used (unbelievably).

Save your money and go have a good party, buy the girlfriend a present (definatley much more value there) or just give it to charity.

You do not need to submit your site to a search engine.

(at least not the ones that matter)

You CAN if you wish, but even then once is enough and only to Google it is more than enough.  A link from a site already established or a good press release to a popular article website will also allow the search engines to detect you. You will be detected and picked up, sooner or later.

Don’t waste your money on services offering this, its pointless, and frankly makes me feckin angry when I see it and see people paying for it.

Here, submit your site now, it takes 3 seconds:

Submit your site to Google

But dont just take my word for it:

References:
http://www.seobook.com/best-search-engine-submission-programs
http://www.seomoz.org/blog/ridding-the-world-of-search-engine-submission

Permalinks – Clean URLs on your Website

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By this I am referring to website addresses which contain a lot of code such as <=?> or similar. These crazy lines of code are typically produced by databases and where not considered to be SEO friendly URLS because they had little or no relevance to the content contained within the pages themselves.

Search Engines (at the time) could not read them but also people could not read them either, they seem to be complete jargon to the untrained eye and coupled with the fact that no one would ever remember or recollect them they where something that most of us tried to avoid.

SEO Friendly URLs

If for example your website address was:

http://www.mywebbie.com/search?q=sdf&sourceid=75856=navclient-ff&ie

It was much more preferable to have:

http://www.mywebbie.com/search/catagory/webstuff/item1

It is still important to have a clean URL such as the second example.  It helps to create relevance to the content and to be honest is much more pleasing to the eye. You can read a good detailed description of clean URLs (or Permalinks) on Wikipedia.

If your using a blog, specifically WordPress its always a good idea to set up your Permalinks correctly as soon as you do a fresh install. The benfits in regards SEO and gaining listings in the SERPS is extreme in combination with a raft of other plugins you can add toaid in creating exposure.

For an exaplantion of Permalinks check out homebizpal.com and for a guide on setting your permalinks in WordPress try bloggingbits.com.