Social Media Marketing Consultant Blog » Understanding SEO

Using RSS Feeds To Generate Traffic

Justin Parks — Mon, 24 May 2010 21:21:13 +0000

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Excerpt: One of the promotional tactics I’ve been working on lately is RSS. While I know RSS has been around for a long time, I’m just starting to get into it. Here are a few of the ways that I have been using it lately to generate traffic to my sites. 1. RSS Combiners (or Mixers) There are many different sites that will take multiple RSS feeds and combine them into a single XML feed. The benefit of this is you can combine your RSS feed with other related RSS feeds and promote that RSS feed somewhere (blog, twitter, RSS…

Breaking the link rules according to Google

Justin Parks — Mon, 31 Aug 2009 21:50:48 +0000

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Excerpt: Unless you have been hiding under a rock for the last few years you will have no doubt heard , been asked for, considered buying or given out a link from your site or blog and you have some idea that this is important or has some value, its just hard to say what. Well its not hard to say really, Google has a nice bunch of pages telling you all about links and what they mean and explaining the do’s and dont’s of it all in nice webmaster speak so everyone can understand it… or not. The only people who will…

SEO and Developer addons for Firefox

Justin Parks — Sat, 01 Aug 2009 08:02:44 +0000

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Excerpt: Firefox is the developers and SEO best friend when it comes to addons and extensions to help make work flow more efficient and effective. Check out this list of Firefox addons that I would recommend for anyone involved in web developement or best SEO practices. All these plugins install quickly and easily into the FireFox browser and go a long way to making information acces easier while surfing the web. Just make sure you have FireFox installed first! SEO for Firefox Get this Firefox Addon A useful tool that pulls data research right into Yahoo’s and Google’s search results and includes some…

The most important pages on my site by keywords

Justin Parks — Wed, 27 May 2009 16:40:25 +0000

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Excerpt: Ever wondered what pages on your site rank highest in google by a specific keyword but never been able to see them in a single group or list? Its actually really simple to do and can lead to some interesting and surprising results. In order to check your pages against keywords go to www.google.com and in the search bar add this search query: KEYWORDS site:(Yourwebsite address) so for example if I wanted to see what my most important page is for “twitter” I would do a search for: twitter site:www.justinparks.com I get this results page with all the pages on my site that use the…

Keyword and keyphrase trending and analysis

Justin Parks — Wed, 13 May 2009 23:12:11 +0000

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Excerpt: The subject of understanding keywords, trends and analysis is not a simple one. While it should be simple in theory to data mine information and present the returned results it is only by realising that anything which involves a element of human interaction will inevitably be inaccurate. Lets define a keyword. A keyword or more commonly a key phrase is a particular set of words a searcher will type into a search engine to find a specific result. While referred to as a keyword in general it is generally accepted that this is actually more than one word. For more detail on…

Website backlinks and ranking

Justin Parks — Wed, 06 May 2009 21:46:44 +0000

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Excerpt: Convario, an interactive Marketing Analyitics company have just realeased a new patent pending white paper regarding SEO and backlinks. The full article is available to review and their Marketing Action Platform. It was made clear at the recent a4uexpo I attend that gaining backlinks is the key to success and indeed Covaris have agreed with this stating: The number one page feature that determines rank continues to be the number of external inbound links. “It’s about how many backlinks does this page have and are they also authoritative? If you’re trying to get a good ranking, the goal is to build out…

Website Submission – Just to clarify

Justin Parks — Fri, 06 Mar 2009 20:26:14 +0000

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Excerpt: Does this look familiar? I will Submit your Site to 1 BILLION Search Engines for 5 dollars! It will make you millions and get you loads of visitors in minutes! Do NOT Delay – one off payment ONLY €49 This technique is so old I don’t even know why I have mentioned it, maybe because you still see it used (unbelievably). Save your money and go have a good party, buy the girlfriend a present (definatley much more value there) or just give it to charity. You do not need to submit your site to a search engine. (at least not the ones that matter) You CAN if…

Permalinks – Clean URLs on your Website

Justin Parks — Thu, 05 Mar 2009 23:19:00 +0000

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Excerpt: By this I am referring to website addresses which contain a lot of code such as <=?> or similar. These crazy lines of code are typically produced by databases and where not considered to be SEO friendly URLS because they had little or no relevance to the content contained within the pages themselves. Search Engines (at the time) could not read them but also people could not read them either, they seem to be complete jargon to the untrained eye and coupled with the fact that no one would ever remember or recollect them they where something that most of us…

W3C Validation – Is it Worthwhile?

Justin Parks — Tue, 03 Mar 2009 19:26:40 +0000

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Excerpt: What is W3C Validation? It stands for World Wide Web Consortium (see the connection? 3 W’s, for W3. smart eh?) and basically is an effort to standardise the way pages on the internet are created to make them universally accessible for as many people as possible. It tries to ensure that pages don’t take forever to load, use the CSS and XHTML language and this in turns allows browsers such as Internet Explorer, Firefox and Google Chrome to display them all in the same way with fewer problems or errors. At least that’s the aim. Many agree that having this validation “certificate” allows search…

Linking and Backlinking

Justin Parks — Mon, 02 Mar 2009 20:48:32 +0000

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Excerpt: Linking and backling is a subtle subject which can require serious time and effort. Linking itself is broken down into 1 way, 2 way reciprocal (mutual) and 3 way. • 3 way linking involves a link coming from a site, to another site, then to you. • 2 way reciprocal (mutual) is a link from a site to another and that site links back • 1 way, as anyone will tell you, is the best as it involves a link from another site directed at you. However it has its dangers as well. Links (or backlinks) act like referrals for both the visitor and the…