Archived; click post to view. Excerpt: Moonfruit.  There I said it. Now I know the inevitable question you’ll be asking is “what the hell is Moonfruit?”. Well this was their problem as well and they set about addressing the issue using social media and the power of a viral [...]

Archived; click post to view. Excerpt: A lesson in socially driven economics has been in play over the last several weeks and for those that missed it I think its time to have a look at how it began and what it lead up to and what exactly it all means! [...]

Archived; click post to view. Excerpt: Its not often you see something and just think “That was a bloody brilliant idea” but IKEA have really come up thrumps with this one. Kidnapping Photos Ikea decided to utilise the existing function of tagging photos in Facebook to run a branding and buzz exercise around [...]