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Category Archives: SEO

Search Engine Optimisation and the old, new and different opinions, techniques and advice associated with making it a positive aspect of a website.

Website backlinks and ranking

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Convario, an interactive Marketing Analyitics company have just realeased a new patent pending white paper regarding SEO and backlinks. The full article is available to review and their Marketing Action Platform.

It was made clear at the recent a4uexpo I attend that gaining backlinks is the key to success and indeed Covaris have agreed with this stating:

The number one page feature that determines rank continues to be the number of external inbound links. “It’s about how many backlinks does this page have and are they also authoritative? If you’re trying to get a good ranking, the goal is to build out links.”

Craig Mcdonald realises that the ever changing methods of ranking by search engines needs to be monitered, reported on, assessed and acted upon continually to help marketeers establish the best course of action to take when pushing for higher rankings and the emphasis that search engine spiders have on different factors both on site and off site.

It seems however that in order to try this software, see its price, or understand more about the product you have to contact a sales agent directly and I found myself moving in circles trying to find this simple information and getting no where.

I wonder if I could find a product for them that helps turn someone like me into a sale, then again with no mention of price anywhere I am lead to assume that I wouldnt be able to afford it anyway!

Golden Bullet backlinks – How to Kill a website in 100 backlinks

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I was enjoying the A4uexpo in Amsterdam, the people, the events and sessions (and the bar of course) but there was one specific thing I was concerned about and it was the mention of the “Golden Bullet” back links.

It was made perfectly clear in the expo from all the SEO guys there that the best and most effective way of driving traffic to a website is via back links. Lets repeat that, get BACK LINKS… still not clicking? JUST GET BACK LINKS. (though of course adding good content is a natural generator of back links as well and makes life a little easier).

But, bearing in mind that the internet is pretty vast, and also that im currently trying to help a client deal with a rather unscrupulous rip off merchant based on the other side of the planet, the question arouse about using back links and generating back links to your competitors.

eh? give my competitors back links?  Are you mental?

nope. But I wish I was.

Who said they had to be good back links?

Golden Bullet backlinks How to Kill a website in 100 backlinks

Let me clarify.  Simply put the Google algorithm likes high quality sites (lets say for example, the BBC.co.uk). As far as Google are concerned the BBC can basically do no wrong, its respected, established and considered an authority. Hence its always pretty nice to get a back link from them to you by being news worthy in some form or other. Also it would be high on impossible to pull them down with the Golden Bullet Backlink due to this already established authority.

Hence we all work hard at generating back links, a mention, and editorial, or advertorial to include a link from these respected authority sites to your own.

Reverse Engineering Backlinks

But what if you decided to reverse engineer the back linking protocol?  How about targeting all your competitors and generating back links to them from the dirtiest,  scummiest,  spammy websites around all the bad neighbourhoods on the internet… god its scary, but it seems that these “services” are currently on offer.  Its also been a concern of mine for some time and a reason I hate the requirement of back links as they are simply beyond your control.

Now you add all these back links to your competitors and there rankings begin to drop, their respect and authority is reduced and you climb the rankings to fill the void.  Result.  Also how do you think they will remove these back links?

Think about this for a second.

Thought about it? Any ideas?… me either.

It would be a manual, long winded process of sending emails and requests if not downright begging letters to these bad neighbourhoods to try and convince them to remove this god forsaken link that’s hurting your site.  Do you think they would care? Now imagine you had 1000 of these links pointing at you from 1000 different sites.

That has got to be a scary, scary situation to be in.

The Golden Bullet

The way it stands now is that you can actually employ services to utilise this tactic on your behalf.  I’m not clear on the numbers, the effectiveness, or how Google (never mind LIVE and Yahoo) actually reacts to this or what processes are in place to address it, but will certainly be looking into it.

If any of you guys know anything about it, please do drop me a comment  but in the meantime, please dont think about walking down this road!

Canonical URL Plugin for WordPress

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Canonical URL Plugin for WordpressI think  bloggers will be very interested to read about the new canonical tag and the plugin developed by Joost de Valk now available to download and installable ahead of time!

As per usual Joost has been on the ball and ahead of the game in explaining the reasons for and the solution to canonical issues and again provides us with this cool little plugin so instead of waffling on about it I will pass you over to him so you can read and download his new Canonical Plugin for Woordpress.

Also by doing this it means I can get back to installing it…stop reading this and go get it. (And while your there make sure and leave him a nice comment, he gets all giddy over things like that.)