11 Nov, 2009

The Bacon and Eggs Guide to Retweets on Twitter

Posted by: Justin Parks In: twitter

I see a lot of information, everyday, about social media, its new features, the tools, the apps, the software, the systems and of course the potential and I definitely enjoy reading it and seeing peoples passion come from getting mucked in and involved.

Sometimes though, I see information about social media and I just don’t get it.  At all. Typically this information is the type of thing that involves numbers, fancy looking graphs, pie charts and some scientific looking pile of claptrap that aims to prove a point or justify a technique of one from or another and the end result usually has me shaking my head and wondering where these people get their drugs.

Maybe I’m just stupid

Yep, sometimes I think I’m just stupid, especially when I see stuff that just doesn’t make sense.  I find myself saying, “It must be me” when really in my heart of hearts I want to say “What a load of bollocks” because I know, if that’s the way I see it, then there will be a good proportion of people who agree, because simply put, life’s too damn complicated already, so why complicate something any more than it needs to be by adding mind numbing graphs and charts to it…

Having said that…

I then decided that I would do my own version of a graph and base it on the theory of increasing opportunities to get a ReTweet in Twitter.  It includes some very important factors that need to be accounted for when you aim to have your information ReTweeted as much as possible, but before you panic, no, it will not include some long winded and brain destroying algorithmic formula that takes 3 hours to apply your calculation to, but rather it all begins with some bacon and eggs…

So, for your enjoyment, here is:

The Bacon and Eggs Guide to Retweets on Twitter

And that’s that!

OK, so I jest.  Or do I?

Really, getting an RT will include some science, like being smart enough not to expect a ReTweet if all your followers are in bed, but that may just be common sense,  but at the end of the day, there are a whole world of factors that will be beyond any influence you can possibly exert.

The only way you can increase the likelihood of getting an RT is to have some good friends, some passionate followers or some damn interesting information for folks to enjoy, then let them decide if its worthy of the ReTweet, otherwise… well…your just kidding yourself really.

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  • it also helps to know what business you're in at the moment. are you in the information business, the fun business, the shameless self promotion business. i'd say that info and fun create sharing. shameless self promotion - not so much.
  • Thats true Kelly, I could have added more to the "fun" graph above though it would have ended up being the size of a small moon, so I had to call time :P
  • well, you had me at bacon.
  • another truly CRACKING post Justin! Written for everyone of all levels to grasp the Retweeting.
  • Love it, Justin! And much more fun than some of the over-complicated "science of retweeting" rhetoric that's doing the rounds... ;-)
  • Writing as a 'Social Media Consultant', I find your post highly insightful. If someone of your expertise cannot separate the science from the opinion, then what chance do the rest of us have?

    Let me jog your memory...

    http://www.justinparks.com/the-social-media-fad/

    A little bit of 'science' you were more than happy to share. Fantastic find and well worth sharing. Without reading your blog, there is a strong chance I would have missed that link. Since I've seen it, I've passed it onto others. They have been equally impressed. Many thanks :)

    This post? I don't get it at all. Bacon and Eggs? What if you were a vegetarian? Would you even ask that question in the first place? Probably not.

    If you had of asked and answered 'No', then you would have gone straight down to 'no retweet'.

    Therefore, according to your logic, the only Twitter users who 'retweet' are carnivores. To follow your logic all the way through, the only Twitter users who do get a 'retweet' are...

    meat eating,
    coffee drinking,
    tax paying,
    sexually satisfied,
    non-bullshitting,
    trustworthy,
    informative,
    arse kissers...

    Ah ha! Now I understand! That sounds like Twitter alright... You might be on to something here Justin.

    Any chance you can represent these numbers down in some way we could visualise better? Bacon and Egg Pie chart would be good. Stick some demographics in there, turn it into 6 pie charts and you'll come across more scientific...

    I'm sure you'll agree that the 'retweet' is only half the story. That is why I think there has been such a hoopla about Twitters new 'retweet' functionality. Some love it, while others loathe it.

    The real story is not the 'retweet' but the actual traffic it generates.

    For example, without spamming, where else but social media could you send twelve and half thousand people to a website without spending a penny in advertising?

    Check this out and you'll see what I mean...

    http://bit.ly/info/1amysu

    Imagine how much twelve and half thousand clicks would cost on Google Adsense? One some sites, I've spent as much as €5 on a click. That would equate to about €62,500 worth of clicks (more or less US $94,000).

    That is not only bacon and eggs... but bacon, eggs, sausage, beans, toast and a cup of tea with two sugars. With a vegetarian option on the menu also.

    How to convert that traffic into the money that buys you your bacon and egg breakfast in the first place would probably a better question worth asking. And answering! Certainly this question/answer scenario would divide opinion more than a 'retweet'.

    How many posts have we all read asking 'how Twitter will become profitable?'

    So, the million dollar question is… Is *your* post worthy of a 'Retweet'?

    Hell yes! As always, you pull no punches and aren't afraid to speak your mind. Honest opinions prevail. This is how we all should be in real life… This is how we all should be in social media :)
  • I really ought to add a bottle of wine into that graph...

    (Thanks Joe! :P)
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